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Wine News

The Apprentice does English Fizz

Denbies must have been delighted with their free national TV advert when the latest episode of the BBC's The Apprentice came to visit. The assignment was to raise awareness of English Sparkling Wine with a marketing campaign. The teams certainly enjoyed themselves when they were taken on a tour of the vineyards but Lord Sugar's advisor, Karren Brady, looking in need of a drink, hissed 'They've been enjoying themselves. Should a project manager be having fun or be in control of the task?'

The teams quickly managed to ascertain the difference between Champagne and English Sparkling Wine and from there they went onto to film a TV ad. But The Apprentice teams won't be offered a job by the English Wine industry any day soon. Their new products were ESW (English Sparkling Wine) and Grandeur - which as Nick Hewer pointed out is of course a French word. Both offerings were unimaginative and described variously as boring, rubbish and cheesy by Lord Sugar. Could do better!