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James Scott of Bibendum Wines on consumer taste preferences Part 2

This show was published 18 November 2011

Overview

James Scott is the market insight manager at Bibendum Wines and has worked with TIm Hanni to develop a system for categorising wines according to consumers' taste preferences. In this second interview with James we talk about trials in 6 Waitrose stores in which 3 stores have had new signage and invite consumes to take a 'taste' test with 3 questions about salt, coffee and bitterness. The preliminary results of the trial show it has been a success with a greater amount of esoteric wines being sold and shoppers being more experimental with their wine purchasing.

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The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.

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