BOOKINGS: 020 8288 0314

Refreshingly fun tasting events
ThirtyFifty - Hens

UK Wine Show 187 Guy Tresnan of Chapel Down on brand positioning in the UK

This show was published 18 December 2009


Chapel Down is one of the biggest players in English wine. We met up with Guy Tresnan to find out how they are positioning the brand in the UK market

Chapel Down own their own vineyards as well as having partner growers supplying grapes. The ideal model is to keep the ownership of land 30% owned and 70% partners. Their long term strategy is to promote the Chapel Down brand but also to develop Tenterden as the home of English wine and promote the vineyard as a centre of excellence and tourist destination. For now Chapel Down's sales are concentrated in the domestic market but they see future opportunities in export markets such as Hong Kong, Japan and the United States which could be key when additional volumes come on stream from new plantings.


Using XML subscription or through the iTunes Store


The UK Wine Show is sponsored by ThirtyFifty. Our team of wine tasters are busy entertaining and educating UK consumers to help them get the most out of wine.


The music used for the UK Wine Show is Griffes de Jingle 1 by Marcel de la Jartèle and Silence by Etoile Noire.

Follow Chris on twitter
xml subscription
itunes RSS feed

Subscribe to the show

A perfect gift
for wine loving
friends and

From £49
per person