Penfolds target Napa and Champagne for overseas expansion

The Penfolds brand is targeting Napa for its first overseas expansion, and is planning to launch a Champagne next year. Australian wine producer and Treasury Wine Estate's (TWE) brand Penfolds is to start producing wines in Napa Valley starting with the 2018 harvest and ready for release in 2022.

TWE’s chief marketing officer, Michelle Terry said, ‘These extensions will consolidate Penfolds as a luxury brand that transcends beyond its existing sourcing regions and categories, positioning it for its next chapter.’