Try January not Dry January
It was more a case of Try January not Dry January for grocers at the start of 2017. According to supermarkets, shoppers were stocking up on alcohol. Despite an estimated 2 million who gave up alcohol in in January, eBay reported 84,000 wine related items being sold in January. Significant price cutting in January and an emphasis on more simple and permanent offers could continue to benefit the grocery sector over the coming year according to Nielsen figures.