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Spanish Freixenet goes Italian with new Prosecco Fizz

Spanish Cava producer Freixenet has done an Italian job, by launching its own Prosecco Fizz. The Prosecco is a DOC Prosecco, rather than the more prestigious DOCG Prosecco, although Freixenet’s Liza Madrigal, marketing director UK & global travel retail for Freixenet, claimed the Freixenet brand will give consumers ‘reassurance of quality’. The entry level nature of the wine, by a producer with little history in the region, means the wine will need to be extra special to win over more discerning drinkers.