Italy confiscates Prosecco Pringles

Pringles have had their Prosecco & Peppercorn flavoured snacks confiscated in Italy in a bid to protect the Prosecco brand. Prosecco is Italy's biggest wine export and the Italians, quite rightly, want to protect it.

Luca Zaia, president of the Veneto Region, where Prosecco is made, took to Facebook to praise the Italian ministry, the ICQRF, for seizing the snacks and preventing Pringles from “damaging the reputation of honest producers who promote quality and territory”. Pringles claim the snacks were made using flavourings that were derived from Prosecco DOC wines and therefore its naming and production are within EU naming rules.