Prosecco booms at expense of Pinot Grigio

The annual Definitive Italian tasting took place in London on 25th June. It was noted that whilst Prosecco is seeing a surge in popularity recently it may be at the expense of Pinot Grigio. Italy's still wine volumes are down 10% which by definition means Pinot Grigio. Non-Italian Pinot Grigio has also been stealing volume and price rises in 2001/12 were being absorbed by Spain and South Africa.

One spokesperson said Italy’s wine offer in terms of diversity, quality and individuality is second to none, yet Italy’s inability to fund and work together nationally to promote its wines is also second to none.