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Dear Bordeaux...about your pricing...

Some of the top wine importers, distributors brokers and retailers in the UK including Majestic, Berry Bros & Rudd and Farr Vintners, Justerini & Brooks, have written to Bordeaux producers to demand changes in the pricing of wines offered to the UK. An open letter has been sent to all their contacts in the Bordeaux region. They have expressed their concern over the current pricing levels in the Bordeaux market. They explain that pricing levels have needed to be adjusted for some time now to the pricing levels of 2008. Their belief is that the goodwill of consumers towards Bordeaux is seriously being damaged. Generally the message is Stop Taking Le Mickey Bordeaux and Wake Up and Smell La Cafe au Lait. Lets see whether they agree a pricing change may be needed to save their market.